This is a brief summary of the Settlement Launch and our most recent Town Hall. Please keep in mind that many details for mechanics will not be able to be set, or may change, depending on development in the core gameplay. We are still very early in development, and having fun gameplay is the highest priority.
Unique users visiting the game during the Settlement Launch (Nov 25 - Dec 16)
We define F2P players as wallets who didn’t own a character by the end of the Settlement Launch, and had completed the dungeon at least 1 day. Paid players are those who had purchased at least 1 character. We’ve filtered out over 100k bot accounts, which were not included in any of the statistics shown here and later.
| count | |
|---|---|
| F2P players | 18,436 |
| F2P who played for 2 or more days | 8,111 |
| F2P who played for 7 or more days | 877 |
| Paid players | 24,934 |
| Paid players who played for 2 or more days | 21,217 |
| Paid players who played for 7 or more days | 17,293 |
Since not every player joined the Settlement Launch at the same time, not all players were able to play the same number of days. Therefore, instead of comparing by total number of days played, we can normalize the data based on the amount of event days available for a player. For example, if a player joined the Settlement Launch on the last day and only played on that last day, their engagement rate would be 100% because they played 100% of the days that they were able to.
Here’s what our engagement rates looked like for the different types of players during the Settlement Launch:
| 25th percentile | 50th percentile | 75th percentile | 95th percentile | |
|---|---|---|---|---|
| F2P | 6.25% | 11.1% | 18.8% | 62.5% |
| F2P who played for 2 or more days | 16.7% | 16.7% | 31.3% | 80.0% |
| Paid | 58.3% | 87.5% | 100% | 100% |
We were curious about how many players started playing with free accounts before purchasing their first character and converting into paid players. We also compared these converted players against the cohort of free players who played the same number of days but didn’t convert.
| count | as % of total paid players | as % of free players who played the same number of days | |
|---|---|---|---|
| Total Paid | 24,934 | 100% | |
| Total F2P → Paid | 2,585 | 10.4% | 14.0% |
| Converted after 2 or more days of F2P play | 788 | 3.16% | 9.72% |
| Converted after 3 or more days of F2P play | 366 | 1.47% | 6.35% |
| Converted after 4 or more days of F2P play | 180 | 0.722% | 8.30% |
| Converted after 5 or more days of F2P play | 112 | 0.449% | 7.32% |
| Converted after 6 or more days of F2P play | 68 | 0.273% | 6.01% |
| Converted after 7 or more days of F2P play | 45 | 0.180% | 5.13% |
We were very delighted by the addition of certain features into the Dungeon Expeditions, and we hope you were delighted too. In particular, we wanted to make it more difficult for players to skip (dash through) the “fun” parts of the dungeon while also not punishing more novice players. As such, we shipped the following: